Liking something is not selling something… or is it?

Written by Renee

Topics: Uncategorized

I may catch hell for this post, but I feel it is important enough to tell you…

 

I don’t know if you have noticed it lately or not, but social media is using YOU to sell products.

Yes, YOU.

Next time you are on one of those sites, take a look at the “sponsored ads” and “xxx likes…” ads. Here is one that occurred today on Facebook, and the person who “liked” this product had no idea that he was unwittingly selling a product:

pepto_ad

It is called a “Related Post” on Facebook. Twitter and other social media sites are using this as a revenue stream. However, using ME as a selling point for a product without specifically asking me for permission is, in my opinion, dead wrong. It may be buried in their Terms of Service, but it is still not fair use of my likeness to huck a product. After I told this person about his selling a product, he promptly “Unliked” the product. Oh, and you won’t see these ads that you are in. You will see friends and family selling these products. And they probably have NO IDEA that their name is being used to do this.

I decided to poke around my settings a bit, after thinking initially I would unlike all commercial products. And lo and behold, Facebook does allow you to opt out of this. So I did just that. I’m not telling everyone to do that, but I don’t want to be selling something without someone getting my expressed permission to do so (Or even compensating me for it!). If you would like to do so as well, follow these instructions:

Click on the Settings wheel in the upper right-hand of your Facebook screen.

Click on Ads on the left-hand side when Settings comes up.

There are (currently) two types of Ads: “Third Party Ads”, and “Ads & Friends”. Click Edit on each one, and change the setting to “No one”, and click “Save Changes”. Make sure to do it for each type. As I said, there are currently two types. Perhaps there will be more later.

Oh, and if you happen to know of the privacy settings for ads on other social media sites, let me know, and I will update this blog entry with it.

Please feel free to share this information.

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